Instead of {Thing Customer Wants to Avoid}, you get {What you’re selling}. AND it {Emotional feeling} to {Desired outcome} {Add a pinch of personality}.
Before
After
1. Pain your product solves⇝“Instead of buying single plastic bottles” 2. What they’re buying ⇝ “you get eco-friendly cleaning tablets”
3. Emotional feeling of using your product ⇝ “And it feels good to be reusing the bottle.”
