Introducing a range of {Product category}. Good enough to {the desirable thing your product does in an unexpected way}.
Before
After
1. Introduce what’s new⇝“Introducing a range of Aussie non-alcoholic wines”
2. Unexpected outcome of using your product ⇝ “Good enough to trick your mind into thinking they’re alcoholic.”
Pro Tip: Use this type of headline only if you're launching a new range of products (Or if you want to announce a benefit you want consumers to perceive as NEW).
