Before
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After
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1. The #1 benefit of using your product⇝“Good enough to get a dozen people dancing”

2. Introduce a second (and unexpected) reason to buy your product ⇝ “Even better for pissing the neighbors off.”
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Pro Tip: Use this formula only if your brand is targeting Satisficers. 
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Satisficers are folks satisfied with the first choice that meets their needs.

Context: There are two types of consumers: Maximizers and Satisficers.

Maximizers are people who always look for the best option available. And they research a lot so they can make informed, intelligent choices.In most buying situations people often select a brand that is "good enough", rather than perfect.

Takeaway food for example. You could order something more exotic like Thai or Mozambican food... OR you could simply order pizza  –  it's everyone's second or third favorite food, and that means pizza is always a safe and familiar choice. So in most situations, people will probably pick pizza.

Domino's gets this.  
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