Before
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After
‍‍

1. Find a villan⇝“Until McDonald’s invents”

2. Clarify what you’re selling ⇝ “a 100% vegan, boneless, high in Omega-3 salmon fillet.”

3. Your promise  ⇝ “that tastes like real salmon.”

4. Close with a bang ⇝ “this is it.”