Before
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After
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1. Introduce what’s new⇝ “Raize introduces guilt-free cookies.”

‍2. What’s in it for the reader ⇝ “A low-carb snack.”

3. Reframe your product in a radical new way ⇝ “disguised as a sandwich.”

Pro Tip: Use this type of headline if you're launching a new product (or a thing that you want consumers to perceive as new).
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