After you {Do Something}  a {Product Name}, you feel like {Undesirable emotional feeling} if you {Do something} regular {Product Category}


Before


After


1. New habit⇝“After you drive a Tesla Model 3”

2. Objection or anxiety target client wants to avoid ⇝ “you feel like you go back in time.”

3. Old habit ⇝“if you sit in a regular car.”