Dear people who find {Your #1 competitor} {Negative adjective}. {Your brand name} has {Limted quantity available} brand-new {product category} available for reservation.
Before
After
1. Clarify who you’re talking to (and make it sound relatable)⇝ “Dear people who find Tesla boring.”
2. Trigger scarcity heuristic ⇝ “Charge Cars has 499 brand-new electric Mustangs available for reservation.”
Pro Tip: Use this type of headline only if you're launching limited editions, time-bound offers OR if you’re selling something rare.
