Before
‍‍

After
‍‍

1. Attention grabber⇝ “The good news is”

2. Reframe your product in a radical new way ⇝ “you can hire your own live-in barista ☕”

3. Clarify what’s the price ⇝ “for about $825.”

4. Create contrast⇝ “There is no bad news.”‍‍

Pro Tip: Use this type of headline ONLY IF what you’re selling is easy to use, designed better and is superior in terms of features compared to your competitors…AND if your prices are also higher.

Remember that consumers are happy to PAY MORE for products that are beautifully designed and easy to use. But they won't care about your superior features if your product is difficult to use OR if it’s framed in a boring, souless, meaningless way like “Elevate your home brewing experience”.