Now there's a {short product description} that encourages you to turn {doubts, fears or objections} into {key differentiator or unexpected benefit of using your product}
Before
After
1. Attention grabber ⇝ “Now there’s” 2. Clarify what you’re selling ⇝ “a kitschy drag & drop website builder”
3. Your promise ⇝ “that encourages you to turn your campy, messy, imperfect ideas into fun little websites.”
